How is artificial intelligence changing the way designers arrive at ideas? A look at the relationship between AI and creativity, at the designer's role, and at the future of creative thinking.
A personal look at the history of colour, its role in design and its relationship with creative thinking, starting from TRT 2's documentary series Exceptional Colours.
What is a moodboard and what is it for? How moodboards are used in design and creative processes, what goes into them, and how a good one is put together.
What is typography? Type, font, kerning, tracking and leading explained, and the part writing plays in design and in a brand's communication.
What is a key visual and what is it for? The importance of the main visual idea in an advertising campaign, where it is used, and how it differs from a logo.
